Department of Marketing

Department of Marketing

marketing major

Department of Marketing

The Department of Marketing is a thriving and dynamic community of faculty, researchers, staff, and students. The department has earned international acclaim for its ambitious and rigorous research output. We are at the bleeding edge of marketing.

Research

Markets and consumer culture evolve at break-neck pace. The Department of Marketing is the Nordic leader in developing new tools, theories, and insights for marketing management and research practices pertaining to this tumultuous landscape.

The Department of Marketing has four primary research areas: strategic marketing, services marketing, retail and sales, and consumer behavior. Our research output regularly features on the pages of leading journals within these fields.

Studies

Three Aalto students discussing

Apply to Bachelor's programmes in Finnish and Swedish

Apply to Aalto University's bachelor's programmes in Finnish and Swedish in the fields of arts, business and technology.

Admission Services
Business students gathered around a table to study together.

Marketing, Master of Science (Economics and Business Administration)

Modern marketers are creative, strategic thinkers who navigate the digital landscape with effortless agility and intuition.

Study options

News

Three people hold yarn spools in front of large green textile machinery in a factory setting.
Cooperation, Research & Art, University Published:

Design at the start of the supply chain – Aalto University leads a major EU project to transform textile colouration practices

The EU Horizon-funded MELANGE project brings together design, technology and business to rethink colouration practices in the textile industry and accelerate the transition towards circular and sustainable textile systems.
professori Mai Anttila
University Published:

Mai Anttila in memoriam

Long-time emerita professor of marketing, Mai Anttila, died at the age of 80 on 7 April 2026
Two students outside a brick building, one using a silver laptop while talking with the other on a red bench
Studies Published:

Changes will be made to the School of Business’s bachelor’s programme offering starting in the autumn of 2027

In addition to the Finnish-language Bachelor’s Programme in Business, there are four programmes offered in English
Six adults posing on indoor stairs, wearing smart casual clothes in neutral tones
Studies Published:

The School of Business project team develops strategies to boost international corporate brand recognition

Student team completed an intensive six-week Customized Student Business Project for the School of Business Dean’s unit

Events

Betoninen portaikko rakennuksen sisällä, seinällä värikäs maalaus, portaissa näkymästä poistumassa henkilö.
Campus, Exhibitions, Other

Cooler Planet: Guided public art tour 8.9.

Join the tour with Outi Turpeinen (manager, Public art) and get to know Aalto University's public art collections in the Marsio, Kide, School of Business, and Väre buildings in more detail.
Betoninen portaikko rakennuksen sisällä, seinällä värikäs maalaus, portaissa näkymästä poistumassa henkilö.
Campus, Exhibitions, Other

Cooler Planet: Guided public art tour 9.9.

Join the tour with Outi Turpeinen (manager, Public art) and get to know Aalto University's public art collections in the Marsio, Kide, and Viima buildings in more detail.
Smiling woman with blond hair in a brown shirt sits among an attentive indoor audience
Lectures and seminars

The Creative Advantage

Leadership, imagination and organizational renewal in an increasingly optimized world.
Light blue event banner: City Impact Coffee online, 10 Sept 2026 14–15, with cup icon and city skyline.
Lectures and seminars

Urban Impact coffee event: Research perspectives on infill development

Welcome to the first Urban Impact coffee event of the autumn. The event is held in Finnish.

Contact information

Visiting Address

School of Business building, 1st floor
Ekonominaukio 1
02150 Espoo
Finland

Postal Address

Department of Marketing
Aalto University School of Business
P.O. Box 21210
FI-00076 Aalto
Finland

School of Business

We strive for better business and better society. We excel in education and research with a multidisciplinary approach and in collaboration with our partners.

Read more about the School of Business
Stairs at the School of Business
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