Antti Abel Vassinen
Professor of Practice
Professor of Practice
E702 Dept. Marketing
Full researcher profile
https://research.aalto.fi/...
E-post
[email protected]
Telefonnummer
+358504118016
Publikationer
Is more capability always beneficial for firm performance? Market orientation, core business process capabilities and business environment
Matti Jaakkola, Johanna Frösén, Henrikki Tikkanen, Jaakko Aspara, Antti Vassinen, Petri Parvinen
2016
Journal of Marketing Management
Core business processes link market orientation and business performance
Matti Jaakkola, Johanna Frösén, Petri Parvinen, Matti Santala, Antti Vassinen
2015
Academy of Marketing Science Annual Conference (AMS), Baltimore, USA, May 20-23, 2009
Don't give me attitude: Can marketers bridge the attitude-behavior gap in ethical consumer behavior
Alexei Gloukhovtsev, Antti Vassinen, Pekka Mattila
2014
Global Marketing Conference, Singapore, July 15-18, 2014
Marketing performance assessment systems and the business context
Johanna Frösén, Henrikki Tikkanen, Matti Jaakkola, Antti Vassinen
2013
European Journal of Marketing
Brand management of ethical luxury: case controversial industries
E. Koivisto, P. Mattila, A. Vassinen
2012
Global Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012
Constructing ethical identity - a narrative inquiry on fur consumption
E. Koivisto, P. Mattila, A. Vassinen
2012
Consumer Culture Theory Conference, Oxford, U. K., August 16-19, 2012
Personal media day : State of art -kartoitus : Akateeminen tutkimus
Elina Koivisto, Pekka Mattila, Joel Hietanen, Antti Sihvonen, Antti Vassinen
2012
Configurational explanation of marketing outcomes : a fuzzy-set qualitative comparative analysis approach
Antti Vassinen
2012
Gaining superior business performance from market orientation: the mediating role of the core business process capabilities
Matti Jaakkola, Johanna Frösén, Henrikki Tikkanen, Antti Vassinen, Petri Parvinen, Jaakko Aspara
2011
Academy of Marketing Science Annual Conference (AMS), Coral Gables, USA, May 24-27, 2011
Negotiating ethicality in the context of controversial goods
Elina Koivisto, Pekka Mattila, Antti Vassinen
2011
Korean Academy of Marketing Science Spring International Conference (KSMS), Seoul, South Korea, May 26-29, 2011