Jaakko Tapio Aspara
Contingent Worker
Contingent Worker
E702 Dept. Marketing
Full researcher profile
https://research.aalto.fi/...
E-post
[email protected]
Publikationer
The impact of Janus fit brand extensions on perceived brand innovativeness
Wuraola Oluwabukola Falana, Jaakko Aspara, Johanna Frösén
2024
Journal of Business Research
Chance, Strategy, and Change: The Structure of Contingency in the Evolution of the Nokia Corporation, 1986–2015
Jaakko Aspara, Juha-Antti Lamberg, Antti Sihvonen, Henrikki Tikkanen
2023
Academy of Management Discoveries
Consumers’ behavioural responses to price promotions of organic products: an introspective pre-study and an online field experiment
Jyrki Isojärvi, Jaakko Aspara
2023
European Journal of Marketing
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers
Jyrki Isojärvi, Jaakko Aspara, Reza Movarrei
2022
MARKETING LETTERS
Transparent structured products for retail investors
Markku Kallio, Merja Halme, Nasim Dehghan Hardoroudi, Jaakko Aspara
2022
European Journal of Operational Research
The effect of type of company doing home delivery during a pandemic on consumers' quality perceptions and behavior
Reza Movarrei, Sara Rezaee Vessal, Saeedeh Rezaee Vessal, Jaakko Aspara
2021
International Journal of Physical Distribution and Logistics Management
Consumer price effects
Markku Kallio, Merja Halme, Jaakko Aspara
2020
Journal of the Operational Research Society
Customer journey analyses in digital media
Jan F. Klein, Yuchi Zhang, Tomas Falk, Jaakko Aspara, Xueming Luo
2020
Journal of Service Management
What Gets Measured Gets Done : Can Self-Tracking Technologies Enhance Advice Compliance?
Kristina Wittkowski, Jan F. Klein, Tomas Falk, Jeroen J.L. Schepers, Jaakko Aspara, Kai N. Bergner
2020
Journal of Service Research
Sharing-Dominant Logic? Quantifying the Association between Consumer Intelligence and Choice of Social Access Modes
Jaakko Aspara, Kristina Wittkowski
2019
Journal of Consumer Research