Henri Weijo

Associate Professor

E702 Dept. Marketing

Henri Weijo is a consumer culture researcher who specializes in the study of consumer creativity and value creation. He mostly conducts his research in consumer collectives of various organizational and compositional character.

Full researcher profile

https://research.aalto.fi/...

Sähköposti

[email protected]

Puhelinnumero

+358504001389

Osaamisalueet

Kuluttajakäyttäytyminen, Brändit

Julkaisut

Value Regimes

Johanna Gollnhofer, Henri Weijo 2024 Elgar Encyclopedia of Consumer Behavior

Etnografisen tutkimuksen eettisen arvioinnin erityispiirteet

Heidi Härkönen, Henni Alava, Matti Eräsaari, Tuomas Tammisto, Jukka Jouhki, Henri Weijo 2024 Tieteessä tapahtuu

Luxury branding and the creator Economy

Emanuela Prandelli, Yajin Wang, Henri Weijo 2024 International Journal of Research in Marketing

How Institutional Logics Shape Fairness in Crowdsourcing: The Case of Threadless

Annetta Grant, Henri Weijo, Peter A. Dacin 2023 International Journal of Research in Marketing

Consumer Desires and the Fluctuating Balance between Liquid and Solid Consumption: The Case of Finnish Clothing Libraries

Laura Rosenberg, Henri Weijo, Iina Kerkelä 2023 Journal of Consumer Research

Consumer Movements

Henri Weijo 2023 Consumer Culture Theory

Enchantment and perpetual desire

Russell Belk, Henri Weijo, Robert V. Kozinets 2021 Marketing Theory

Consumer Movements and Value Regimes: Fighting Food Waste in Germany by Building Alternative Object Pathways

Johanna Gollnhofer, Henri Weijo, John Schouten 2019 Journal of Consumer Research

Brand community coping

Henri Weijo, Jonathan Bean, Jukka Rintamäki 2019 Journal of Business Research

Democracies of Taste Ruled by the Law of Jante? Rudiments of a Nordic Sociology of Consumption

Henri Weijo 2019 Nordic Consumer Culture