Virpi Roto

Vanhempi yliopistonlehtori

Muotoilun laitos

Memorable experiences make life meaningful. Design practices are advancing from problem-solving approaches to experience-driven ones, which requires a radical change in industry. Virpi’s mission is to help technology companies to transform themselves into experience providers. She studies experience design in business-to-business industry, and is interested in improving not only user experience but also customer experience, brand experience, and employee experience. Virpi develops techniques for experience design, co-design, and service design to improve experience design maturity in partner organizations. In addition to the impact in practice, she is one of the top cited academics in user experience research.

Full researcher profile

https://research.aalto.fi/...

Sähköposti

[email protected]

Postiosoite

Otaniementie 14 02150 Espoo Finland

Puhelinnumero

+358505924031

Osaamisalueet

Tutkimusryhmät

Encore

Julkaisut

Fostering cross-disciplinary collaboration – Case Experience Research Society

Markus Ahola, Virpi Roto 2024 Transformational Experiences Beyond Borders: Partnership Development for Sustainable Futures

Human-Centred Design for Uncertain Future

Antony Joseph, Virpi Roto, Vivian Stolt 2024 Sustainable Workplaces by Design

Participatory Design Approach to Sustainable Voyage Planning – Case Maritime Autonomous Surface Ships

Antony William Joseph, Vivian Stolt, Virpi Roto 2024 Design for Equality and Justice : INTERACT 2023 IFIP TC 13 Workshops, York, UK, August 28 – September 1, 2023, Revised Selected Papers, Part I

Evaluating Learning Experiences-Comparison of Two Student Feedback Methods

Marta Larusdottir, Virpi Roto 2024 Human-Centered Software Engineering : 10th IFIP WG 13.2 International Working Conference, HCSE 2024, Reykjavik, Iceland, July 8–10, 2024, Proceedings

KokemUX: Step-by-Step UX Design Process

Marta Kristin Larusdottir, Virpi Roto, Ioana Duta Visescu 2024

Co-worker, Butler, or Coach? Designing Automation for Work Enrichment

Virpi Roto 2024 Humane Autonomous Technology Re-thinking Experience with and in Intelligent Systems

Humane Autonomous Technology : Re-thinking Experience with and in Intelligent Systems

Rebekah Rousi, Catharina von Koskull, Virpi Roto 2024

Collective imaginaries for the futures of care work

Yiying Wu, Jung-Joo Lee, Ajit Pillai, Janghee Cho, Thida Sacathep, Naseem Ahmadpour, Virpi Roto, Jiashuo Liu, Mouna Sawan, Song Dongjin, Martina Caic, Lucas Cheng, Sarah Kettley, Renxuan Liu, Luis Soares, Kazjon Grace, Thomas Astell-Burt 2024 CSCW '24 Companion: Companion Publication of the 2023 Conference on Computer Supported Cooperative Work and Social Computing

AutomationXP 2023 : Intervening, Teaming, Delegating - Creating Engaging Automation Experiences

Peter Fröhlich, Matthias Baldauf, Philippe Palanque, Virpi Roto, Fabio Paternó, Wendy Ju, Manfred Tscheligi 2023

Intervening, Teaming, Delegating: Creating Engaging Automation Experiences

Peter Fröhlich, Matthias Baldauf, Philippe Palanque, Virpi Roto, Fabio Paternò, Wendy Ju, Manfred Tscheligi 2023 Extended Abstracts of the 2023 CHI Conference on Human Factors in Computing Systems

The UCD Sprint: A Process for User-Centered Innovation

Marta Kristin Larusdottir, Virpi Roto, Rosa Lanzilotti, Ioana Visescu 2023

The UCD Sprint: Bringing Users Along to Sprint

Marta Larusdottir, Virpi Roto, Rosa Lanzilotti, Ioana Visescu 2023 Human-Computer Interaction – INTERACT 2023 - 19th IFIP TC13 International Conference, Proceedings

User-Centered Design Approaches and Software Development Processes

Marta Larusdottir, Åsa Cajander, Virpi Roto 2023 Handbook of Human Computer Interaction

Service Design Handover to user experience design – a systematic literature review

Aarne Leinonen, Virpi Roto 2023 Information and Software Technology

A Multi-perspective Panel on User-Centred Transparency, Explainability, and Controllability in Automations

Philippe Palanque, Fabio Paternò, Virpi Roto, Albrecht Schmidt, Simone Stumpf, Jürgen Ziegler 2023 Human-Computer Interaction – INTERACT 2023 - 19th IFIP TC13 International Conference, Proceedings

Transparency experience in remote teamwork–a sociomaterial approach

Pinar Simsek Caglar, Teija Vainio, Virpi Roto 2023 BEHAVIOUR AND INFORMATION TECHNOLOGY

Participatory Approach to Sustainable Voyage Planning for Unmanned Vessels

Vivian Stolt, Antony Joseph, Virpi Roto 2023

AutomationXP 2022 : Engaging with Automation - Understanding and Designing for Operation, Appropriation, and Behaviour Change

Matthias Baldauf, Peter Fröhlich, Virpi Roto, Philippe Palanque, Siân Lindley, Jon Rogers, Wendy Ju, Manfred Tscheligi 2022

Engaging with Automation : Understanding and Designing for Operation, Appropriation, and Behaviour Change

Matthias Baldauf, Peter Fröhlich, Virpi Roto, Philippe Palanque, Sian Lindley, Jon Rogers, Wendy Ju, Manfred Tscheligi 2022

Introduction to Service Design for UX Designers

Stuart Cockbill, Val Mitchell, Virpi Roto, Jung-Joo Lee, Effie Lai Chong Law 2022

Radical Innovations in Future Mobility and Virtual Assistants

Kai Holländer, Lutz Morich, Natasha Merat, Gary Burnett, Virpi Roto, Wendy Ju, David Sirkin 2022

Prototyping an experience research typology

Anita Kocsis, Virpi Roto 2022

Tutorial on UCD Sprint: Inclusive Process for Concept Design

Marta Kristin Larusdottir, Virpi Roto, Rosa Lanzilotti, Ioana Duta Visescu 2022 Participative Computing for Sustainable Futures - Adjunct Proceedings of the 12th Nordic Conference on Human-Computer Interaction, NordiCHI 2022

How HCI Adopts Service Design : Unpacking current perceptions and scopes of service design in HCI and identifying future opportunities

Jung-Joo Lee, Christine Ee Ling Yap, Virpi Roto 2022 CHI '22: CHI Conference on Human Factors in Computing Systems

User Experience Research in the Work Context: Maps, Gaps and Agenda

Pinar Simsek Caglar, Virpi Roto, Teija Vainio 2022 Proceedings of the ACM on Human-Computer Interaction

Automation Experience at the Workplace

Matthias Baldauf, Peter Fröhlich, Shadan Sadeghian, Philippe Palanque, Virpi Roto, Wendy Ju, Baillie Lynne, Manfred Tscheligi 2021

AutomationXP 2021 : Automation Experience at the Workplace 2021

Matthias Baldauf, Peter Fröhlich, Shadan Sadeghian, Philippe Palanque, Virpi Roto, Wendy Ju, Baillie Lynne, Manfred Tscheligi 2021

Introduction to User-Centred Design Sprint

Marta Larusdottir, Virpi Roto, Åsa Cajander 2021 Human-Computer Interaction – INTERACT 2021 - 18th IFIP TC 13 International Conference, Proceedings

Combining machine learning and Service Design to improve customer experience

Niko Reunanen, Zeynep Falay von Flittner, Virpi Roto, Kirsikka Vaajakallio 2021 ServDes.2020 Tensions, Paradoxes, Plurality

Automation Experience at the Workplace - Playing the 1980's Record?

Virpi Roto 2021 CEUR Workshop Proceedings

Focus, Structure, Reflection! Integrating User-Centred Design and Design Sprint

Virpi Roto, Marta Larusdottir, Andrés Lucero, Jan Stage, Ilja Šmorgun 2021 Human-Computer Interaction – INTERACT 2021: 18th IFIP TC 13 International Conference, Proceedings

Introduction to Service Design for UX Designers

Virpi Roto, Val Mitchell, Stuart Cockbill, Jung-Joo Lee, Effie Lai Chong Law, John Zimmerman 2021

Käyttäjäkokemusten muotoilu älykkäässä ja eettisessä teollisuudessa

Virpi Roto 2021 Muotoilun avaimet älykkääseen teollisuuteen ja liiketoiminnan ketterään kehittämiseen

Mapping Experience Research Across Disciplines – Who, Where, When

Virpi Roto, Johanna Bragge, Yichen Lu, Darius Pacauskas 2021 Quality and User Experience

The Overlaps and Boundaries between Service Design and User Experience Design

Virpi Roto, Jung Joo Lee, Effie Lai-Chong Law, John Zimmerman 2021 DIS 2021 - Proceedings of the 2021 ACM Designing Interactive Systems Conference

How HCI Interprets Service Design

Christine Ee Ling Yap, Jung Joo Lee, Virpi Roto 2021 Human-Computer Interaction – INTERACT 2021 - 18th IFIP TC 13 International Conference, Proceedings

Automation Experience across Domains

Peter Fröhlich, Matthias Baldauf, Philippe Palanque, Virpi Roto, Thomas Meneweger, Manfred Tscheligi, Zoe Becerra, Fabio Paterno 2020

Experience Design for Work Tools

Virpi Roto 2020 Human Computer Interaction and Emerging Technologies

Introduction to Service Design for UX Designers

Virpi Roto, Val Mitchell, Stuart Cockbill, Jodi Forlizzi, Jung Joo Lee, Effie L.C. Law 2020

Human Work Interaction Design

Barbara Rita Barricelli, Virpi Roto, Torkil Clemmensen, Pedro Campos, Arminda Lopes, Frederica Goncalves, Jose Abdelnour Nocera 2019

User Experiences and Wellbeing at Work

Ganesh Bhutkar, Virpi Roto, Torkil Clemmensen, Barbara Rita Barricelli, Jose Abdelnour-Nocera, Alexander Meschtscherjakov, Arminda Guerra Lopes, Pedro Campos, Frederica Gonçalves 2019 Human-Computer Interaction – INTERACT 2019

Balance Talking and Doing! Using Google Design Sprint to Enhance an Intensive UCD Course

Marta Larusdottir, Virpi Roto, Andres Lucero, Ilja Šmorgun 2019 Human-Computer Interaction – INTERACT 2019 - 17th IFIP TC 13 International Conference, Proceedings

User Experience in an Automated World

Philippe Palanque, Pedro F. Campos, José Abdelnour Nocera, Torkil Clemmensen, Virpi Roto 2019 Human-Computer Interaction – INTERACT 2019

Engaging Automation at Work – A Literature Review

Virpi Roto, Philippe Palanque, Hannu Karvonen 2019 Human Work Interaction Design. Designing Engaging Automation - 5th IFIP WG 13.6 Working Conference, HWID 2018, Revised Selected Papers

What is Fair Shipping, Anyway? Using Design Fiction to Raise Ethical Awareness in an Industrial Context

Yiying Wu, Sus Lyckvi, Virpi Roto 2019 CHI 2019 - Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems

Structuring and Engaging – The Roles of Design Fictions in a Co-design Workshop

Maria Huusko, Yiying Wu, Virpi Roto 2018 Proceedings of the 30th Australian Conference on Computer-Human Interaction (OzCHI'18)

Get Realistic! - UCD Course Design and Evaluation

Marta Larusdottir, Virpi Roto, Jan Stage, Andres Lucero Vera 2018 Human-Centered Software Engineering - 7th IFIP WG 13.2 International Working Conference, HCSE 2018, Revised Selected Papers

Eagons, exoskeletons and ecologies

Sus Lyckvi, Yiying Wu, Maria Huusko, Virpi Roto 2018 NordiCHI 2018

The role of design fiction in participatory design processes

Sus Lyckvi, Virpi Roto, Elizabeth Buie, Yiying Wu 2018 NordiCHI 2018

Experience design meets service design – method clash or marriage?

Tuuli Mattelmäki, Virpi Roto, Jung Joo Lee, John Zimmerman 2018

Branded online interaction aesthetics: strengthening brand image via dynamic design

Virpi Roto, Mikael Wiberg, Siiri Sarkola 2018 Proceedings of the 10th Nordic Conference on Human-Computer Interaction

Commentary

Virpi Roto 2018 Human-Computer Interaction

Designing Interactive Systems for Work Engagement: Guest Editors’ Introduction

Virpi Roto, Torkil Clemmensen, Heli Väätäjä, Effie Law 2018 Human Technology

Special Issue on Designing Interactive Systems for Work Engagement

Virpi Roto, Torkil Clemmensen, Heli Väätäjä, Effie Law 2018 Human Technology

Chinese preschoolers as design partners - Lessons learned

Jinping Liu, Virpi Roto 2017

Design for Value in a Digital Supply Chain Ecosystem

Virpi Roto, Marikka Heikkila 2017

Parhaat brändit pääsevät iholle

Virpi Roto 2017 Isännöinnin brändiä uudistamassa

Työntekijät brändikokemusten muotoilijoiksi

Virpi Roto 2017 Henkilöstön ja asiakkaiden brändikokemus uudistumisen voimavarana

Utilizing Experience Goals in Design of Industrial Systems

Virpi Roto, Eija Kaasinen, Tomi Heimonen, Hannu Karvonen, Jussi PP Jokinen, Petri Mannonen, Hannu Nousu, Jaakko Hakulinen, Yichen Lu, Pertti O Saariluoma, Tiina Kymäläinen, Tuuli Keskinen, Markku Turunen, Hanna Koskinen 2017 Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems

Participatory Development of User Experience Design Guidelines for a B2B Company

Elina Hilden, Heli Väätäjä, Virpi Roto, Kero Uusitalo 2016 Proceedings of the 20th International Academic Mindtrek Conference

Influence of Packaging Interaction Experience on Willingness to Pay

Markus Joutsela, Terhi Latvala, Virpi Roto 2016 Packaging Technology and Science

Introducing Experience Goals into Packaging Design

Markus Joutsela, Virpi Roto 2016 Proceedings of DRS 2016, Design Research Society 50th Anniversary Conference

Pakkaussuunnittelulla elämyksellisiä pakkauksia

Markus Joutsela, Virpi Roto 2016 Kehittyvä Elintarvike

Valuepack Project Report

Virpi Korhonen, Satu Jokinen, Markus Joutsela, Virpi Roto, Terhi Latvala, Kaisa Savolainen, Leo Josephy, Maria Kuusisto, Maria Helander, Vishnu Shreenath, Rikhard Hormia, Ida Jokela, Siddharth Jayaprakash, Yaping Chen, Mukundhan Kulur 2016

Design for Pride in the Workplace

Yichen Lu, Virpi Roto 2016 Psychology of Well-Being

Brand Experience Goals Guiding the Design of Multiple Touchpoints

Virpi Roto, Markus Joutsela, Maaria Nuutinen 2016

Experience Design for Multiple Customer Touchpoints

Virpi Roto, Heli Väätäjä, Effie Law, Rachel Powers 2016 Proceedings of the 9th Nordic Conference on Human-Computer Interaction (NordiCHI'16)

UX Expeditions in Business-to-Business Heavy Industry – Lessons Learned

Virpi Roto, Eija Kaasinen, Maaria Nuutinen, Marko Seppänen 2016

Customer experience and service employee experience

Kirsikka Vaajakallio, Tuuli Mattelmäki, Virpi Roto, Yichen Lu 2016 An Introduction to Industrial Service Design

Design-inclusive UX research

Arnold P O S Vermeeren, Virpi Roto, Kaisa Väänänen 2016 BEHAVIOUR AND INFORMATION TECHNOLOGY

A case study on participatory approach to support shift to experience design of work tools in B2B context

Heli Väätäjä, Elina Hildén, Virpi Roto, Kero Uusitalo 2016 2016 International Conference on Information Systems, ICIS 2016

Performance Alignment Work: How Software Developers Experience the Continuous Adaptation of Team Performance in Lean and Agile Environments

Fabian Fagerholm, Marko Ikonen, Petri Kettunen, Jürgen Münch, Virpi Roto, Pekka Abrahamsson 2015 Information and Software Technology