Market Entry Strategies for Entrepreneurial Business

Learning outcomes
Students will develop an understanding of two big issues that entrepreneurial businesses entering new markets face: (1) market and competitive analysis and (2) strategic positioning and dynamics. Students will learn to apply a number of theoretical ideas to analyze these issues, such as transaction costs, asset specificity, predatory strategies and price discrimination.

Content
Entrepreneurial businesses from start-ups to established corporations enter new markets with innovative products and services. This course covers strategic considerations and analysis tools that are relevant for understanding the market that the firm is about to enter and for developing a strategy that leads to a successful entry and sustainable competitive advantage.

Teacher
Myrto Chliova

Study material
Theoretical material in the online learning environment in MyCourses
Cases (available in MyCourses)

Online learning environment for the course & Activating Aalto ID

MyCourses online learning environment is a tool for both students and teachers for communication and managing everyday course work. You need an Aalto User ID to log in to the course's MyCourses workspace and participate in teaching. You can activate your Aalto User ID the day after the registration and you should activate it no later than the day before the start of the course.Instructions for activating your Aalto User IDDigital workspace of the course: MyCourses

More details on completing the course will be available at MyCourses closer to the start of the course.

Workload

• Independent study
• Optional lectures 

Prerequisites
 -

Evaluation
Midterm and final exams (online)
 

Teaching time and location

The teaching time and the location of the course can be found at Sisu information system

1. The link leads to Completion methods tab of the course page  
2. From the top of the page (Version drop-down menu), check that academic year 2024-2025 is selected  

3. From the blue bar, click Lecture and open the Groups and teaching times tabto see the teaching time and the location of the course. Exam times can be seen by clicking Exam.
    

   Exam instructions at the Open University

Registration and course fee

Registration for Open University courses is done in Sisu-service. 

Course registration

Registration for this course starts on 27.1.2025 at 9.00  
Registration for this course ends on 17.2.2025 at 23.59

It is not possible to register before the registration period has started or after it has ended.

The number of participants is limited to 5.

This course is organized by the Aalto University School of Business. 

The course fee is paid upon registration for each course at a time and it is binding. Familiarize yourself with registration and payment rules as well as other guidelines for students:
Registration, payments and rulesAccess Token on Aalto University Campus

To be able to enter campus premises and classrooms you need the student access token of Aalto University. You can get the student access token from campus lobby services. The access token need to be activated with your Aalto account and password before you can use it. Please, arrive the campus well in advance before your first class so that you can make the access token work. Please, see the instructions how to get and activate the access token:How to get an access tokenOtaniemi Campus, Espoo:Campus map
Individual study arrangements

If you need individual study arrangements in order to attend a course, contact the Open University in good time, at least 14 days before the start date of the course or the examination date. Further information and instructions for applying individual study arrangements can be found here:
Individual study arrangements at Open University