Tomas Falk
Professori
Professori
E702 Dept. Marketing
Full researcher profile
https://research.aalto.fi/...
Sähköposti
[email protected]
Puhelinnumero
+358505968871
Osaamisalueet
Customer satisfaction, Service Management, Self-service technologies, Mobile Services, Frontline employees, Patient compliance, Customer Experience Management, Strategic marketing, Co-creation
Palkinnot
Best Track Paper Award “Brand Marketing and Communication” at AMA Winter Marketing Educators' Conference 2010
Award or honor granted for a specific work
Department of Marketing
Jan 2010
Overall Best Paper Award at AMA Winter Marketing Educators’ Conference 2010
Award or honor granted for a specific work
Department of Marketing
Jan 2010
Best Track Paper Award “Sales, CRM, and Business to Business” at AMA Winter Marketing Educators’ Conference 2011
Award or honor granted for a specific work
Department of Marketing
Jan 2011
Marketing Foundation Best Doctoral Dissertation Award 2007 at University of Mannheim
Award or honor granted for a specific work
Department of Marketing
Jan 2007
Deans Award for Excellence in Research at EBS Business School
Award or honor granted for a specific work
Department of Marketing
Jan 2012
Best Reviewer Award at Global Fashion Management Conference 2015
Award or honor granted for a specific work
Department of Marketing
Jan 2015
Julkaisut
Appetite for distraction? A systematic literature review on customer smartphone distraction
Alex Taylor, Margurite Hook, Jamie Carlson, Siggi Gudergan, Tomas Falk
2024
Buying to share
Jan F. Klein, Katrin Merfeld, Mark Philipp Wilhelms, Tomas Falk, Sven Henkel
2022
More of the same? Effects of volume and variety of social media brand engagement behavior
Tobias Schaefers, Tomas Falk, Ashish Kumar, Julia Schamari
2021
How customer knowledge affects exploration
Antti Sihvonen, Jukka Luoma, Tomas Falk
2021
Customer journey analyses in digital media
Jan F. Klein, Yuchi Zhang, Tomas Falk, Jaakko Aspara, Xueming Luo
2020
Koronavirusstrategiat-kysely - tulosraportti
Jukka Luoma, Susanna Takkunen, Lauri Saarinen, Nooa Nykänen, Susanna Kervinen, Tomas Falk
2020
What Gets Measured Gets Done : Can Self-Tracking Technologies Enhance Advice Compliance?
Kristina Wittkowski, Jan F. Klein, Tomas Falk, Jeroen J.L. Schepers, Jaakko Aspara, Kai N. Bergner
2020
Relational Price Discounts: Consumers’ Metacognitions and Nonlinear Effects of Initial Discounts on Customer Retention
Maria Del Rio Olivares, Kristina Wittkowski, Jaakko Aspara, Tomas Falk, Pekka Mattila
2018
Big splash, no waves? Cognitive mechanisms driving incumbent firms' responses to low-price market entry strategies
Jukka Luoma, Tomas Falk, Dirk Totzek, Henrikki Tikkanen, Alexander Mrozek
2018
To earn is not enough: A means-end analysis to uncover peer-providers' participation motives in peer-to-peer carsharing
Mark Philipp Wilhelms, Sven Henkel, Tomas Falk
2017