Memorable experiences make life meaningful. Design practices are advancing from problem-solving approaches to experience-driven ones, which requires a radical change in industry. Virpi’s mission is to help technology companies to transform themselves into experience providers. She studies experience design in business-to-business industry, and is interested in improving not only user experience but also customer experience, brand experience, and employee experience. Virpi develops techniques for experience design, co-design, and service design to improve experience design maturity in partner organizations. In addition to the impact in practice, she is one of the top cited academics in user experience research.
Latest publications
Fostering cross-disciplinary collaboration – Case Experience Research Society
Markus Ahola, Virpi Roto
2024
Transformational Experiences Beyond Borders: Partnership Development for Sustainable Futures
Human-Centred Design for Uncertain Future
Antony Joseph, Virpi Roto, Vivian Stolt
2024
Sustainable Workplaces by Design
Participatory Design Approach to Sustainable Voyage Planning – Case Maritime Autonomous Surface Ships
Antony William Joseph, Vivian Stolt, Virpi Roto
2024
Design for Equality and Justice : INTERACT 2023 IFIP TC 13 Workshops, York, UK, August 28 – September 1, 2023, Revised Selected Papers, Part I
Evaluating Learning Experiences-Comparison of Two Student Feedback Methods
Marta Larusdottir, Virpi Roto
2024
Human-Centered Software Engineering : 10th IFIP WG 13.2 International Working Conference, HCSE 2024, Reykjavik, Iceland, July 8–10, 2024, Proceedings
KokemUX: Step-by-Step UX Design Process
Marta Kristin Larusdottir, Virpi Roto, Ioana Duta Visescu
2024
Co-worker, Butler, or Coach? Designing Automation for Work Enrichment
Virpi Roto
2024
Humane Autonomous Technology Re-thinking Experience with and in Intelligent Systems
Humane Autonomous Technology : Re-thinking Experience with and in Intelligent Systems
Rebekah Rousi, Catharina von Koskull, Virpi Roto
2024
Collective imaginaries for the futures of care work
Yiying Wu, Jung-Joo Lee, Ajit Pillai, Janghee Cho, Thida Sacathep, Naseem Ahmadpour, Virpi Roto, Jiashuo Liu, Mouna Sawan, Song Dongjin, Martina Caic, Lucas Cheng, Sarah Kettley, Renxuan Liu, Luis Soares, Kazjon Grace, Thomas Astell-Burt
2024
CSCW '24 Companion: Companion Publication of the 2023 Conference on Computer Supported Cooperative Work and Social Computing
AutomationXP 2023 : Intervening, Teaming, Delegating - Creating Engaging Automation Experiences
Peter Fröhlich, Matthias Baldauf, Philippe Palanque, Virpi Roto, Fabio Paternó, Wendy Ju, Manfred Tscheligi
2023
Intervening, Teaming, Delegating: Creating Engaging Automation Experiences
Peter Fröhlich, Matthias Baldauf, Philippe Palanque, Virpi Roto, Fabio Paternò, Wendy Ju, Manfred Tscheligi
2023
Extended Abstracts of the 2023 CHI Conference on Human Factors in Computing Systems
The UCD Sprint: A Process for User-Centered Innovation
Marta Kristin Larusdottir, Virpi Roto, Rosa Lanzilotti, Ioana Visescu
2023
The UCD Sprint: Bringing Users Along to Sprint
Marta Larusdottir, Virpi Roto, Rosa Lanzilotti, Ioana Visescu
2023
Human-Computer Interaction – INTERACT 2023 - 19th IFIP TC13 International Conference, Proceedings
User-Centered Design Approaches and Software Development Processes
Marta Larusdottir, Åsa Cajander, Virpi Roto
2023
Handbook of Human Computer Interaction
Service Design Handover to user experience design – a systematic literature review
Aarne Leinonen, Virpi Roto
2023
Information and Software Technology
A Multi-perspective Panel on User-Centred Transparency, Explainability, and Controllability in Automations
Philippe Palanque, Fabio Paternò, Virpi Roto, Albrecht Schmidt, Simone Stumpf, Jürgen Ziegler
2023
Human-Computer Interaction – INTERACT 2023 - 19th IFIP TC13 International Conference, Proceedings
Transparency experience in remote teamwork–a sociomaterial approach
Pinar Simsek Caglar, Teija Vainio, Virpi Roto
2023
BEHAVIOUR AND INFORMATION TECHNOLOGY
Participatory Approach to Sustainable Voyage Planning for Unmanned Vessels
Vivian Stolt, Antony Joseph, Virpi Roto
2023
AutomationXP 2022 : Engaging with Automation - Understanding and Designing for Operation, Appropriation, and Behaviour Change
Matthias Baldauf, Peter Fröhlich, Virpi Roto, Philippe Palanque, Siân Lindley, Jon Rogers, Wendy Ju, Manfred Tscheligi
2022
Engaging with Automation : Understanding and Designing for Operation, Appropriation, and Behaviour Change
Matthias Baldauf, Peter Fröhlich, Virpi Roto, Philippe Palanque, Sian Lindley, Jon Rogers, Wendy Ju, Manfred Tscheligi
2022
Introduction to Service Design for UX Designers
Stuart Cockbill, Val Mitchell, Virpi Roto, Jung-Joo Lee, Effie Lai Chong Law
2022
Radical Innovations in Future Mobility and Virtual Assistants
Kai Holländer, Lutz Morich, Natasha Merat, Gary Burnett, Virpi Roto, Wendy Ju, David Sirkin
2022
Prototyping an experience research typology
Anita Kocsis, Virpi Roto
2022
Tutorial on UCD Sprint: Inclusive Process for Concept Design
Marta Kristin Larusdottir, Virpi Roto, Rosa Lanzilotti, Ioana Duta Visescu
2022
Participative Computing for Sustainable Futures - Adjunct Proceedings of the 12th Nordic Conference on Human-Computer Interaction, NordiCHI 2022
How HCI Adopts Service Design : Unpacking current perceptions and scopes of service design in HCI and identifying future opportunities
Jung-Joo Lee, Christine Ee Ling Yap, Virpi Roto
2022
CHI '22: CHI Conference on Human Factors in Computing Systems
User Experience Research in the Work Context: Maps, Gaps and Agenda
Pinar Simsek Caglar, Virpi Roto, Teija Vainio
2022
Proceedings of the ACM on Human-Computer Interaction
Automation Experience at the Workplace
Matthias Baldauf, Peter Fröhlich, Shadan Sadeghian, Philippe Palanque, Virpi Roto, Wendy Ju, Baillie Lynne, Manfred Tscheligi
2021
AutomationXP 2021 : Automation Experience at the Workplace 2021
Matthias Baldauf, Peter Fröhlich, Shadan Sadeghian, Philippe Palanque, Virpi Roto, Wendy Ju, Baillie Lynne, Manfred Tscheligi
2021
Introduction to User-Centred Design Sprint
Marta Larusdottir, Virpi Roto, Åsa Cajander
2021
Human-Computer Interaction – INTERACT 2021 - 18th IFIP TC 13 International Conference, Proceedings
Combining machine learning and Service Design to improve customer experience
Niko Reunanen, Zeynep Falay von Flittner, Virpi Roto, Kirsikka Vaajakallio
2021
ServDes.2020 Tensions, Paradoxes, Plurality
Automation Experience at the Workplace - Playing the 1980's Record?
Virpi Roto
2021
CEUR Workshop Proceedings
Focus, Structure, Reflection! Integrating User-Centred Design and Design Sprint
Virpi Roto, Marta Larusdottir, Andrés Lucero, Jan Stage, Ilja Šmorgun
2021
Human-Computer Interaction – INTERACT 2021: 18th IFIP TC 13 International Conference, Proceedings
Introduction to Service Design for UX Designers
Virpi Roto, Val Mitchell, Stuart Cockbill, Jung-Joo Lee, Effie Lai Chong Law, John Zimmerman
2021
Käyttäjäkokemusten muotoilu älykkäässä ja eettisessä teollisuudessa
Virpi Roto
2021
Muotoilun avaimet älykkääseen teollisuuteen ja liiketoiminnan ketterään kehittämiseen
Mapping Experience Research Across Disciplines – Who, Where, When
Virpi Roto, Johanna Bragge, Yichen Lu, Darius Pacauskas
2021
Quality and User Experience
The Overlaps and Boundaries between Service Design and User Experience Design
Virpi Roto, Jung Joo Lee, Effie Lai-Chong Law, John Zimmerman
2021
DIS 2021 - Proceedings of the 2021 ACM Designing Interactive Systems Conference
How HCI Interprets Service Design
Christine Ee Ling Yap, Jung Joo Lee, Virpi Roto
2021
Human-Computer Interaction – INTERACT 2021 - 18th IFIP TC 13 International Conference, Proceedings
Automation Experience across Domains
Peter Fröhlich, Matthias Baldauf, Philippe Palanque, Virpi Roto, Thomas Meneweger, Manfred Tscheligi, Zoe Becerra, Fabio Paterno
2020
Experience Design for Work Tools
Virpi Roto
2020
Human Computer Interaction and Emerging Technologies
Introduction to Service Design for UX Designers
Virpi Roto, Val Mitchell, Stuart Cockbill, Jodi Forlizzi, Jung Joo Lee, Effie L.C. Law
2020
Human Work Interaction Design
Barbara Rita Barricelli, Virpi Roto, Torkil Clemmensen, Pedro Campos, Arminda Lopes, Frederica Goncalves, Jose Abdelnour Nocera
2019
User Experiences and Wellbeing at Work
Ganesh Bhutkar, Virpi Roto, Torkil Clemmensen, Barbara Rita Barricelli, Jose Abdelnour-Nocera, Alexander Meschtscherjakov, Arminda Guerra Lopes, Pedro Campos, Frederica Gonçalves
2019
Human-Computer Interaction – INTERACT 2019
Balance Talking and Doing! Using Google Design Sprint to Enhance an Intensive UCD Course
Marta Larusdottir, Virpi Roto, Andres Lucero, Ilja Šmorgun
2019
Human-Computer Interaction – INTERACT 2019 - 17th IFIP TC 13 International Conference, Proceedings
User Experience in an Automated World
Philippe Palanque, Pedro F. Campos, José Abdelnour Nocera, Torkil Clemmensen, Virpi Roto
2019
Human-Computer Interaction – INTERACT 2019
Engaging Automation at Work – A Literature Review
Virpi Roto, Philippe Palanque, Hannu Karvonen
2019
Human Work Interaction Design. Designing Engaging Automation - 5th IFIP WG 13.6 Working Conference, HWID 2018, Revised Selected Papers
What is Fair Shipping, Anyway? Using Design Fiction to Raise Ethical Awareness in an Industrial Context
Yiying Wu, Sus Lyckvi, Virpi Roto
2019
CHI 2019 - Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems
Structuring and Engaging – The Roles of Design Fictions in a Co-design Workshop
Maria Huusko, Yiying Wu, Virpi Roto
2018
Proceedings of the 30th Australian Conference on Computer-Human Interaction (OzCHI'18)
Get Realistic! - UCD Course Design and Evaluation
Marta Larusdottir, Virpi Roto, Jan Stage, Andres Lucero Vera
2018
Human-Centered Software Engineering - 7th IFIP WG 13.2 International Working Conference, HCSE 2018, Revised Selected Papers
Eagons, exoskeletons and ecologies
Sus Lyckvi, Yiying Wu, Maria Huusko, Virpi Roto
2018
NordiCHI 2018
The role of design fiction in participatory design processes
Sus Lyckvi, Virpi Roto, Elizabeth Buie, Yiying Wu
2018
NordiCHI 2018
Experience design meets service design – method clash or marriage?
Tuuli Mattelmäki, Virpi Roto, Jung Joo Lee, John Zimmerman
2018
Branded online interaction aesthetics: strengthening brand image via dynamic design
Virpi Roto, Mikael Wiberg, Siiri Sarkola
2018
Proceedings of the 10th Nordic Conference on Human-Computer Interaction
Commentary
Virpi Roto
2018
Human-Computer Interaction
Designing Interactive Systems for Work Engagement: Guest Editors’ Introduction
Virpi Roto, Torkil Clemmensen, Heli Väätäjä, Effie Law
2018
Human Technology
Special Issue on Designing Interactive Systems for Work Engagement
Virpi Roto, Torkil Clemmensen, Heli Väätäjä, Effie Law
2018
Human Technology
Chinese preschoolers as design partners - Lessons learned
Jinping Liu, Virpi Roto
2017
Design for Value in a Digital Supply Chain Ecosystem
Virpi Roto, Marikka Heikkila
2017
Parhaat brändit pääsevät iholle
Virpi Roto
2017
Isännöinnin brändiä uudistamassa
Työntekijät brändikokemusten muotoilijoiksi
Virpi Roto
2017
Henkilöstön ja asiakkaiden brändikokemus uudistumisen voimavarana
Utilizing Experience Goals in Design of Industrial Systems
Virpi Roto, Eija Kaasinen, Tomi Heimonen, Hannu Karvonen, Jussi PP Jokinen, Petri Mannonen, Hannu Nousu, Jaakko Hakulinen, Yichen Lu, Pertti O Saariluoma, Tiina Kymäläinen, Tuuli Keskinen, Markku Turunen, Hanna Koskinen
2017
Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems
Participatory Development of User Experience Design Guidelines for a B2B Company
Elina Hilden, Heli Väätäjä, Virpi Roto, Kero Uusitalo
2016
Proceedings of the 20th International Academic Mindtrek Conference
Influence of Packaging Interaction Experience on Willingness to Pay
Markus Joutsela, Terhi Latvala, Virpi Roto
2016
Packaging Technology and Science
Introducing Experience Goals into Packaging Design
Markus Joutsela, Virpi Roto
2016
Proceedings of DRS 2016, Design Research Society 50th Anniversary Conference
Pakkaussuunnittelulla elämyksellisiä pakkauksia
Markus Joutsela, Virpi Roto
2016
Kehittyvä Elintarvike
Valuepack Project Report
Virpi Korhonen, Satu Jokinen, Markus Joutsela, Virpi Roto, Terhi Latvala, Kaisa Savolainen, Leo Josephy, Maria Kuusisto, Maria Helander, Vishnu Shreenath, Rikhard Hormia, Ida Jokela, Siddharth Jayaprakash, Yaping Chen, Mukundhan Kulur
2016
Design for Pride in the Workplace
Yichen Lu, Virpi Roto
2016
Psychology of Well-Being
Brand Experience Goals Guiding the Design of Multiple Touchpoints
Virpi Roto, Markus Joutsela, Maaria Nuutinen
2016
Experience Design for Multiple Customer Touchpoints
Virpi Roto, Heli Väätäjä, Effie Law, Rachel Powers
2016
Proceedings of the 9th Nordic Conference on Human-Computer Interaction (NordiCHI'16)
UX Expeditions in Business-to-Business Heavy Industry – Lessons Learned
Virpi Roto, Eija Kaasinen, Maaria Nuutinen, Marko Seppänen
2016
Customer experience and service employee experience
Kirsikka Vaajakallio, Tuuli Mattelmäki, Virpi Roto, Yichen Lu
2016
An Introduction to Industrial Service Design
Design-inclusive UX research
Arnold P O S Vermeeren, Virpi Roto, Kaisa Väänänen
2016
BEHAVIOUR AND INFORMATION TECHNOLOGY
A case study on participatory approach to support shift to experience design of work tools in B2B context
Heli Väätäjä, Elina Hildén, Virpi Roto, Kero Uusitalo
2016
2016 International Conference on Information Systems, ICIS 2016
Performance Alignment Work: How Software Developers Experience the Continuous Adaptation of Team Performance in Lean and Agile Environments
Fabian Fagerholm, Marko Ikonen, Petri Kettunen, Jürgen Münch, Virpi Roto, Pekka Abrahamsson
2015
Information and Software Technology
Defining User Experience Goals to Guide the Design of Industrial Systems
Eija Kaasinen, Virpi Roto, Jaakko Hakulinen, Tomi Heimonen, Jussi Jokinen, Hannu Karvonen, Hanna Koskinen, Tuuli Keskinen, Yichen Lu, Pertti Saariluoma, Helena Tokkonen, Markku Turunen
2015
BEHAVIOUR AND INFORMATION TECHNOLOGY
Evoking meaningful experiences at work a positive design framework for work tools
Yichen Lu, Virpi Roto
2015
Journal of Engineering Design
Designing for User and Brand Experience via Company-wide Experience Goals
Virpi Roto, Yichen Lu, Harri Nieminen, Erdem Tutal
2015
CHI'15 Extended Abstracts
How do Software Developers Experience Team Performance in Lean and Agile Environments?
Fabian Fagerholm, Marko Ikonen, Petri Kettunen, Jürgen Münch, Virpi Roto, Pekka Abrahamsson
2014
Proceedings of the 18th International Conference on Evaluation and Assessment in Software Engineering (EASE 2014)
Attitudes towards User Experience (UX) Measurement
Effie Law, Paul van Schaik, Virpi Roto
2014
International Journal of Human-Computer Studies
Tracing Links between UX Frameworks and Design Practices: Dual Carriageway
Effie Law, Marc Hassenzahl, Evangelos Karapanos, Marianna Obrist, Virpi Roto
2014
Proceedings of the SIGCHI Premier Sessions in HCI Korea 2015. Seoul, South-Korea, December 12, 2014.
Towards Meaning Change: Experience Goals Driving Design Space Expansion
Yichen Lu, Virpi Roto
2014
Proceedings of the 8th Nordic Conference on Human-Computer Interaction (NordiCHI’14), Helsinki, Finland.
Proceedings of the 8th Nordic Conference on Human-Computer Interaction: Fun, Fast, Foundational
Virpi Roto, Jonna Häkkilä, Kaisa Väänänen-Vainio-Mattila, Oskar Juhlin, Thomas Olsson, Ebba Hvannberg
2014
Landmarks for the User Experience in the Cloud
Päivi Romppanen, Virpi Roto, Andrey Sirotkin, Marjo Jaakola, Kaarina Karppinen, Kaisa Koskela-Huotari, Raija Kuusela, Kati Kuusinen, Ville Nore, Jarmo Palviainen, Kaisa Väänänen-Vainio-Mattila, Sari Vilminko
2013
On top of the user experience wave
Virpi Roto, Arnie Lund
2013
Trusted to Deliver Excellence Trust Design in All Touchpoints
Virpi Roto, T.Y. Kim, H. Markgren, C. Rebelo, K. Sundeson, I Lindborg
2013
Proceedings of workshop A Turn for the Worse: Trustbusters for User Interfaces, in conjunction with SOUPS’13 conference Newcastle, UK
Accounting for Intermediate Parties in Experience-driven Product Design for Business-to-Business Environment
Vladimir Abramov, Virpi Roto
2012
Proceedings of Human Work Interaction Design (HWID) working conference 2012
Enhancing the transparency of the local and organic food supply network
Jaana Hyvärinen, Sampo Teräs, Kirsikka Vaajakallio, Johanna Fräki, Virpi Roto
2012
Food and Interaction Design workshop at CHI2012; Austin, TX, USA; 2012
In Search of Theoretical Foundations for UX Research and Practice
Marianna Obrist, Virpi Roto, Arnold Vermeeren, Kaisa Väänänen-Vainio-Mattila, Effie Law, Kari Kuutti
2012
Proceedings of the 2012 ACM annual conference on Human Factors in Computing Systems Extended Abstracts (CHI EA '12)
Theories behind UX research and how they are used in practice
Marianna Obrist, Virpi Roto, Effie Lai Chong Law, Kaisa Väänänen-Vainio-Mattila, Arnold Vermeeren, Elizabeth Buie
2012
Extended Abstracts - The 30th ACM Conference on Human Factors in Computing Systems, CHI 2012
A Glimpse of User Experience for B2B Industry
Virpi Roto, Anssi Smedlund, Stefania Passera, Maaria Nuutinen
2012
Experience Design for Forklift E-learning Tool
Virpi Roto, Egert Uibo, Tatu Vienamo
2012
How to Utilize User Experience Goals in Design - Workshop Proceedings
Studying six months in two hours
Virpi Roto
2012
Workshop Proceedings on Theories, methods and case studies of longitudinal HCI research
Identifying factors influencing long-term user experience
Sari Kujala, Virpi Roto, Kaisa Väänänen-Vainio-Mattila, Arto Sinnelä
2011
In Proceedings of Designing Pleasurable Products and Interfaces DPPI'11
UX Curve: A method for evaluating long-term user experience
Sari Kujala, Virpi Roto, Kaisa Väänänen-Vainio-Mattila, Evangelos Karapanos, Arto Sinnelä
2011
Interacting with Computers
Usable Access Control inside Home Networks
Kari Kostiainen, Olli Rantapuska, Seamus Moloney, Virpi Roto, Ursula Holmström, Kristiina Karvonen
2007
The Third IEEE International Workshop on Trust, Security, and Privacy for Ubiquitous Computing, June 18 2007, Helsinki, Finland
Need for non-visual feedback with long response times in mobile HCI
V. Roto, Antti Oulasvirta
2005
WWW2005 Osaka, Japan, May 2005
Examining mobile phone use in the wild with quasi-experimentation
Virpi Roto, Antti Oulasvirta, Tuulia Haikarainen, Harri Lehmuskallio, Tuomo Nyyssönen
2004
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