Applying to Bachelor's Programmes
The application period for bachelor's programmes in English is 8 – 23 January 2025 for studies starting in autumn 2025.
Department of Marketing
The Department of Marketing is a thriving and dynamic community of faculty, researchers, staff, and students. The department has earned international acclaim for its ambitious and rigorous research output. We are at the bleeding edge of marketing.
Research
Markets and consumer culture evolve at break-neck pace. The Department of Marketing is the Nordic leader in developing new tools, theories, and insights for marketing management and research practices pertaining to this tumultuous landscape.
The Department of Marketing has four primary research areas: strategic marketing, services marketing, retail and sales, and consumer behavior. Our research output regularly features on the pages of leading journals within these fields.
Strategic Marketing
Competitive dynamics
Marketing performance and metrics
Technology and innovation management
B2B and networks
Services Marketing
Service management
Value co-creation
Collaborative consumption
Self-service technologies
Retail and Sales
Retail business models and retail marketing
Retail entrepreneurship
Fashion marketing
Sales management and pricing
Consumer Behavior
Consumer Culture Theory (CCT)
Novel research methods (videography and netnography)
Consumer experiments
Digital consumption
Studies
Marketing, Master of Science (Economics and Business Administration)
Modern marketers are creative, strategic thinkers who navigate the digital landscape with effortless agility and intuition.
Admission to Master of Science in Economics and Business Administration (2 yrs)
The admissions to Master's programmes at Aalto University in the field of Business and Economics are organised once a year. The application period for studies starting in autumn 2019 is from 3 December 2018 to 11 January 2019.
People
Henri Weijo
Associate Professor, Head of Department
Johanna Frösén
Associate Professor, Vice Head of Department
Sanna-Katriina Asikainen
Associate Professor
Arto Lindblom
Professor
Tomas Falk
Professor
Henrikki Tikkanen
Professor
Kristina Wittkowski
Associate Professor
Alexei Gloukhovtsev
Assistant Professor
Kushagra Bhatnagar
Assistant professor
Anastasia Nanni
Assistant Professor
Sami Kajalo
Senior University Lecturer
Ilona Mikkonen
Senior University Lecturer
Kristian Möller
Professor Emeritus
Pekka Töytäri
Professor of Practice
Juho-Petteri Huhtala
Postdoctoral Researcher
Hedon Blakaj
University Lecturer
Tatsiana Padhaiskaya
University Lecturer
Taavi Heikkilä
Executive in Residence
Eric Arnould
Professor emeritus
Siggi Gudergan
Visiting Distinguished Professor
Laura Rosenberg
Postdoctoral Researcher
Daria Kautto
Postdoctoral Researcher
Xiaoshi Xu
Postdoctoral Researcher
Linda Turunen
Postdoctoral Researcher
Antti Vassinen
Professor of Practice
Doctoral Researchers
Oscar Ahlberg
Doctoral Researcher
Petra Paasonen
Doctoral Researcher
Henriikka Seittu
Doctoral Researcher
Pelin Geyik
Doctoral Researcher
Elizaveta Sakhnovskaia
Doctoral Researcher
Jiancai Liao
Doctoral Researcher
Hardikkumar Ladva
Doctoral Researcher
Simo Lehtovirta
Doctoral Researcher
Miriam Etz
Doctoral Researcher
Nayoung Yoon
Doctoral Researcher
Kseniia Lashkova
Doctoral Researcher
Arash Naghdi
Doctoral Researcher
Anu Koponen, Secretary | Email: [email protected]
Tatiana Penttinen, Planning Officer, Study Affairs | Email: [email protected] | Tel: +358 40 353 8401
Tapani Mikola, Controller | Email: [email protected] | Tel: +35840 353 8127
Patrik Viitala, HR Advisor | Email: [email protected] | Tel: +358 50 400 8971
News
Students analysed brand positioning and developed a marketing analytics toolkit for Alma Media
Aalto University School of Business collaborated with Alma Media on a comprehensive project that delved deep into the brand positioning of Autotalli.com and Nettiauto
Call for nominees for Aalto University’s Open Science Award 2024
Nominate yourself, your colleague, a research group, a department, or a project for the award.
Improve your Data Management Plan and Privacy Notice for safe and ethical practices
Join a pilot project to derive a Privacy Notice from your Data Management Plan with Aalto AI assistant.
Training in open research, including AI, ethics, data visualisation, and more – register now
New topics included! Registrations for autumn 2024 are open.Events
Export Control, Sanctions, and Research Security, Oct 30, 2024
Learn about export control, sanctions, and research security with Compliance Officer and Senior Legal Counsel Sampo Kukkonen.
Artificial Intelligence, Medical Decision Making and Research Ethics, Oct 31, 2024
Learn about artificial intelligence, medical decision making, and research ethics with Professor Riitta Salmelin.
Miten ratkaista tekoälyn eettiset haasteet?
Join the event to follow discussion on the ethical challenges of artificial intelligence!
Indonesian Alumni Night Reception
Alumni from Finnish universities are invited to the Embassy of Finland in IndonesiaContact information
Visiting Address
School of Business building, 1st floor
Ekonominaukio 1
02150 Espoo
Finland
Postal Address
Department of Marketing
Aalto University School of Business
P.O. Box 21210
FI-00076 Aalto
Finland
School of Business
We strive for better business and better society. We excel in education and research with a multidisciplinary approach and in collaboration with our partners.
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