FAMAC2023: Finnish Academy of Marketing Annual Conference June 15-16, 2023

WELCOME TO CONFERENCE

Finnish Academy of Marketing organizes from June 15^th to 16^th 2023 their second annual conference for academics and practitioners interested in state-of-the-art research in the field of marketing. Theme of the conference is “Creating the Future of Marketing Science and Practice”. Marketing science is being changed by data-driven and predictive marketing practices where artificial intelligence, ML and other digital technologies such as service robots and sensors are infused to marketing. Future of marketing science and practice is not only altered by digital technologies such as marketing automation but many of the traditional marketing issues remain same. As an example retailing is still retailing even though retailing outlets and channels evolve. Academy welcomes submissions from all sub-fields of marketing.

FAMAC2023 is international annual conference organized by the Finnish Academy of Marketing, a group of marketing academics from Finland.