Aalto University at the ACR North American Conference

Aalto University and particularly the Department of Marketing was greatly contributing to 2015 Association for Consumer Research North American Conference. Scholars associated with Aalto University authored three competitive and three working papers that were accepted for presentation after a double blind peer-review process. Scholars from the Department of Marketing accounted for two of the competitive papers and three of the working papers.
The conference was held 1-4 of October in New Orleans, Louisiana and chaired by Kristin Diehl from University of Southern California and Carolyn Yoon from University of Michigan.