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Master's Programme in Business Analytics
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Curriculum 2024–2026
Information about the programme
Degree level learning goals
MSc degree studies consist of programme studies and elective studies. In some programmes, there is also a compulsory minor. The scope of the modules varies between programmes.
In addition to the goals stated in Government Decree on University Degrees (794/2004) 7 § the aim of the Master of Science degree in Economics and Business Administration is to provide students with
- a comprehensive understanding of the area of specialisation, including its potential to address environmental, economic and social sustainability challenges;
- the ability to identify and analyse sustainability challenges and business opportunities and creatively develop solutions;
- the ability to independently retrieve, assess, apply and create knowledge in the field of business and economics;
- the ability to reflect on the ethical foundations and implications of business decision-making for different stakeholders and to act accordingly; and
- the ability to communicate effectively and to foster diversity, equity and inclusiveness in organisations.
Programme level learning objectives
Upon graduating from the Business Analytics Programme, graduates will have:
- Knowledge of business analytics. Graduates possess in-depth knowledge on analytics theory, models, methods, and tools, and how analytics and data produce added value in different application domains.
- Understanding of sustainability and ethical aspects. Graduates understand how sustainability aspects can be incorporated into analytics models and tools and are aware of ethical issues related to the use analytics.
- Communication, leadership, and team working skills. Graduates have the necessary skills to successfully carry out analytics development and deployment in diverse organizations.
- Problem solving, analytical thinking and decision-making skills. Graduates are critical thinkers who can develop and deploy analytics models and tools to support data-driven problem solving and decision-making.
Studying in the Master’s Programme in Business Analytics offers students a unique combination of skills in leadership, business, and technology. The programme fits industry and future needs, and graduates are innovative leaders of the digital and sustainable era. The programme provides students with in-depth knowledge in data-based decision-making and analytics and allows them to specialise in different business domains. In the first year of studies, students will develop a solid foundation for expertise in business analytics. Courses in for example information management and artificial intelligence are also available. In the second year, students specialise in a specific business domain such as Marketing Analytics, Supply Chain Analytics or Accounting Analytics. Students can also choose a minor, for example, Artificial Intelligence or Information Technology.
Degree structure
Total
120
ECTS
85-87
ECTS
33-35
ECTS
*Including master's thesis 30 ECTS
Programme studies 85–87 ECTS
Code: BIZ235
Scope: 85–87 ECTS
Programme director: Juuso Liesiö
| Code | Course name | ECTS | Period |
|---|---|---|---|
| 30E03000 | Data Science for Business I | 6 | I, IV |
| ISM-E1004 | Business Analytics 2 | 6 | III |
| ISM-E1999 | Master's Thesis Seminar | 3 | I-II, III-V |
| BIZ.matr | Maturity Test | 0 | |
| ISM.thes | Master's Thesis | 30 | |
Choose at least one of the following |
|||
| 30E03500 | Capstone: Data Science for Business II | 6 | II |
| 57E00500 | Capstone: Business Intelligence | 6 | IV-V |
Choose one or two of the followingChoose only one course from this section if you selected both Capstone courses above, otherwise choose two courses |
|||
| 30E00400 | Simulation | 6 |
2024-25: I 2025-26: no teaching |
| CS-E5710 | Bayesian Data Analysis | 5 | I–II |
| MS-E2112 | Multivariate Statistical Analysis | 5 | III–IV |
| CS-E4715 | Supervised Machine Learning D1 | 5 | I–II |
| ISM-E1005 | Forecasting Methods in Business Analytics | 6 | III |
| ISM-E1006 | Decision Analytics for Consulting | 6 | IV |
| ISM-E1007 | Current Topics in Analytics Research | 6 | V |
| ISM-E1002 | Survey Research D | 6 | I, III |
| ISM-E1009 | Analytics for Sustainability | 6 | V |
Specialization studies 24 ECTS
Choose one specialization field from the following or mix courses from different fields.
Accounting Analytics
| Code | Course name | ECTS | Period |
|---|---|---|---|
| ABL-E2606 | Data Protection | 6 | I |
| ABL-C1102 | Hands-On Analytics on Accounting Information Systems | 6 | IV |
| ABL-E1300 | Big Data Analysis in Accounting | 6 | IV |
| ABL-C1103 | Data Analytics for Accounting and Audit | 6 | V |
| 21E00052 | Data-Driven Business | 6 |
2024-25: II 2025-26: II, III |
Marketing Analytics
| Code | Course name | ECTS | Period |
|---|---|---|---|
| MARK-E0047 | Digital Marketing Communications | 6 | I |
| MARK-C6000 | Market Intelligence and Customer Insights | 6 | I |
| ABL-E2606 | Data Protection | 6 | I |
| 21E00052 | Data-Driven Business | 6 |
2024-25: II 2025-26: II, III |
| MARK-E0010 | Technology-driven Service Strategy | 6 | 2024-25: no teaching |
| MARK-E0046 | Digitalisation of Markets and Consumption | 6 | IV |
| MARK-E1047 | Digital Marketing: Technological Innovation in Service | 6 | IV |
| MARK-C0065 | Managerial Marketing Analytics with AI2 | 6 | II, V |
Supply Chain Analytics
| Code | Course name | ECTS | Period |
|---|---|---|---|
| 35E03000 | Sustainable Supply Chains | 6 | I |
| 35E02000 | Procurement and Strategic Sourcing | 6 | I |
| 35E00400 | Coordination of Supply Chains | 6 | V |
| 35E00550 | Quality and Performance Management | 6 | III |
| ISM-E3002 | Capstone: Future-proofing Supply Chains | 6 | III |
| ISM-E3333 | Current Topics and Methodology in Supply Chain Management | 6 | I |
| ISM-E3003 | Operations and Supply Chain Analytics3 | 6 | II |
| ISM-E3004 | Revenue Management and Demand Analytics4 | 6 | IV |
1 Replaces course CS-E4710 Machine Learning: Supervised Methods.
2 Replaces courses MARK-C6055 Marketing Analytics: Introduction to the use of data in marketing decision making and MARK-C6050 Marketing Analytics: From Data to Decisions with R. The course cannot be completed and included in the degree if MARK-C6055 or MARK-C6050 (or both) have already been completed.
3 This course has similar content to the previous course 35E00750 Logistics Systems and Analytics. Only one of the courses can be included in the degree.
4 This course has similar content to the previous course 35E00350 Sales and Operations Planning. Only one of the courses can be included in the degree.
Elective studies 33–35 ECTS
You can choose elective studies to your Master's degree so that the scope of the degree (120 credits) is fulfilled. You can exceed the scope of the degree by one course maximum.
Elective studies can include basic, intermediate or advanced level courses. You can use the module e.g.
- To complete a minor
- To broaden your skills and knowledge via multidisciplinary studies:
- select courses in the field of technology or art
- select courses in other universities via JOO study right
- Select gender studies via Hilma network or other Aalto networks
- To gain entrepreneurial skills
- To deepen your language and communication skills (see short informational video about the Language Center here)
- To deepen or broaden your skills and knowledge in the field of business
- select additional courses in your degree programme or major
- select courses from other degree progarmmes or majors in the School of Business
- select additional courses in your minor
- complete the Customized Student Business project BIZ-E0100 (read more here)
- To gain work experience and working life skills via an internship (read more at During your studies > Other studies)
- To gain skills in self leadership, finding meaningfulness, and improving study wellbeing via Personal Impact courses
The scope of the minor varies depending on the minor. Please check each minor's requirements. For a list of all the minors at Aalto University, see Aalto Minors hub.
Please also check your programme's curriculum to see if there are any requirements for the minor in your programme.
A minor included in the Master's degree can be one of the following:
- a module confirmed in the curriculum (a minor study entity offered at the School of Business)
- a module completed in an official exchange programme partner of the School of Business or in another programme meeting the requirements set in the official exchange programme policy of the School of Business
- a module earned at another Aalto University school
- a module earned at another Finnish university e.g. under the agreement on flexible study rights (JOO agreement).
Exchange studies is a very popular minor among the students of the School of Business. If you are interested in completing exchange studies as your minor, please check out this short informational video.
If you have mandatory language studies in your master's degree, they are included in the elective studies module. You have received information about these in the beginning of your studies, if this applies to you. If you are uncertain of whether you need to demonstrate language proficiency in the master's degree, please contact your programme's planning officer to get further information about the matter.
- If you have completed your bachelor's degree in Finland (in Aalto or in another higher education institute), you have fulfilled the compulsory language requirements in the respective degree or received the exemption. You do not need to complete language studies in the master's degree.
- If your language of education is Finnish or Swedish and you have completed your bachelor’s degree outside of Finland, you must demonstrate proficiency in national languages by writing the maturity test in your language of education (Finnish or Swedish) and complete the language proficiency tests in the other national language. Read more about the language of education here. You may also apply for an exemption of demonstrating proficiency in national languages. See also the following bullet.
- If you have completed your bachelor’s degree outside of Finland, you must complete minimum of 3 ECTS in English. You can choose any course on B2 level or higher. Students, whose language of education is not Finnish or Swedish, may alternatively complete an elementary course in Finnish or in Swedish. The courses in national languages can be at any level on CEFR scale.
Language studies are included in students’ elective studies and are agreed in the personal study plan (HOPS). Language center offers the language studies.
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