Talent Expo

Aalto Talent Expo 2023

Aalto University's largest recruitment event was organised on November 2nd, 2023. The event was organised in Otahalli, where around 5000 Aalto University students and 117 employer organisations had the opportunity to network and create connections. In addition to the live event, students had the opportunity to meet employers at virtual meetings.

Aalto Talent Expo once again brought together students and employers in the fields of art, technology and business in Otahalli in November 2023. The event was organised for the fourth time in 2023, and it has already gained a reputation of consistency among the students and employers. Many of the exhibitors have been joining the event since the beginning, but this year we were once again lucky to welcome new organisations.

The marketing for employers begins well before the summer holidays and continues all the way to September until the registration deadline. If you wish to join the event marketing list, please subscribe here: Aalto Talent Expo mailing list subscription.

Many of the students are already familiar with the event and know when to start looking for information about each year's Talent Expo. New students get to learn about Aalto Talent Expo at the beginning of their studies in the Aalto Day One Party. The event is marketed to the students both digitally with newsletters and social media but also with a traditional, printed and home-delivered post card as well as a yearly marketing tour around the lobbies in the Otaniemi campus.

Aalto Talent Expo 2023 in figures

around 5000 student visitors
113 exhibitors
5700 visits in the JobTeaser event
77 virtual meetings at CV&LinkedIn clinics, Speed mentorings and Portfolio Reviews
4,2/5 students' average for the event as a whole
4,6/5 exhibitors' average for the event as a whole

Colorful pie chart visualising the most efficient marketing channels

The most effective marketing channels

Newsletters and emails (39%), Aalto JobTeaser (36%) and aalto.fi website (34%) were the most effective marketing channels in student marketing. In addition, word of mouth (27%) and the post card delivered to home (29%) proved to be efficient channels.

Instagram (19%), print materials (15%) and student associations (13%) were also well noticed.

The least notice was received with the lobby tour (4%), Other, please elaborate (4%) and Facebook (1%). Answer from the Other, please elaborate question included courses and Aalto Party.

Color coding as a tool for connecting employers and students

Different colored stickers helped employers identify the school of the students visiting their stand. Tailored fair signs helped students find employers who were looking to hire students from the different Aalto schools. Additionally, employers could indicate if they were able to hire non-finnish speaking students or offer thesis assignments.

82% of students and 86% of employers found the methods for targeting to be working well at the event.

Feedback from students

4,2/5 overall grade for the event

4,2/5 overall average for the virtual events

89% of students agreed or somewhat agreed that there were enough interesting employers

82% of students agreed or somewhat agreed that it was easy to find exhibitors interested in students from the respondent’s own school

62% had come to the event in order to find a summer job or an internship, and 23% had come to find permanent job

Feedback from exhibitors

4,6/5 The event as whole

4,8/5 The number of students visiting their stand

4,6/5 Support and arrangements throughout the event

90% of exhibitors stated that their main target for the event was to inform students about their organisation and operations

87% felt that students visiting their stand were relevant to their organization

Open Feedback

“I loved the event so much because I met so many potential employers, and I was able to receive the information that I needed to know to help in my planning and strategizing for a potential summer job or master's thesis in the future.” - Student

“The fair was definitely a success. Special thanks for the stickers and for highlighting the positions for non-Finnish speaking students. Would have hoped for more flexibility with the catering ... ” (translated from Finnish) - Exhibitor

“The environment was great. About companies offering thesis, it seems like most of them don't. Almost all advised to apply for summer training first and later might get a thesis topic .” - Student

“We were participating for the first time, so this was a 'learning experience' for us. Very well organised, lots of visitors, good conversations, but also a lot of feedback and ideas for us for our stand next time. A big thanks for the organisers - you are doing great! :)” (translated from Finnish) - Exhibitor