Student Guide

Master's Programme in Marketing

This site contains the student study guide for the Master’s Programme in Marketing. Here you will find the programme curriculum as well as detailed guidelines for planning your studies. All the materials and instructions are for the students in the programme. If you are interested in applying to the programme, follow the link at the bottom of the site to the application page.

Master's Programme in Marketing is organized by the School of Business.

The Master’s program in Marketing will offer a plural and diverse set of perspectives on how to make sense of and practice marketing, to help participants realize why marketing matters. The program is set up to enable both deep and broad learning depending on student interests. It encourages students to combine creative and critical thinking with rigour and expertise in research and analysis. At its best, the program will help shape future marketers who thrive in the face of multiple societal and domain-specific challenges, who will appreciate the connections between marketing and society, and who will recognize the key role that marketing will play in building a sustainable future.

News

Picture by Mikko Huotari.
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Grief support group for those who have lost a loved one

In spring 2025, a support group will be organized for Aalto students and employees who have lost a loved one.
Plate of food with wooden spoons
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Campus restaurants during the holiday season in December and January 2024

The latest and most up-to-date information you always find on the restaurants' own websites.
Top view of ocean waves with '5th edition Ulisses' text overlay.
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Interdisciplinary course in Lisbon on plastic-free oceans, apply by 15 December

The course takes place online from January to April 2025 and face-to-face in Lisbon, Portugal, in July 2025.
Students at the European Parliament building in Strasbourg participating in the European Student Assembly.
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Events

Student Guide, tapahtumakuva
Students

Theses & Tomatoes: Start your studies with Pomodoro

Join us for guided studying and pick up tips for more effective work during Pomodoro sessions!
Event poster with the event graphics
Networking

Sustainable Connections 2024

Networking evening organised by Aalto Sustainability Club for Aalto sustainability alums, students and experts.
Student Guide, tapahtumakuva
Students

Theses & Tomatoes: Start your studies with Pomodoro

Join us for guided studying and pick up tips for more effective work during Pomodoro sessions!
Student Guide, tapahtumakuva
Students

Theses & Tomatoes: Start your studies with Pomodoro

Join us for guided studying and pick up tips for more effective work during Pomodoro sessions!

Marketing, Master of Science (Economics and Business Administration)

Modern marketers are creative, strategic thinkers who navigate the digital landscape with effortless agility and intuition.

How to apply
Business students gathered around a table to study together.

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