The main vehicle for learning for the initiative sits in exploring news ways for companies to collaborate with students in courses. In acting as project partner in courses, we provide SMEs an opportunity to explore their real-world business challenges with our students while simultaneously learning more about how design and designers potentially could enhance their business.
In the Autumn of 2024, we kicked off the first set of projects in the Digital Service Design Project course where students in smaller groups currently are taking a customer-centric view on service development and prototype new digital solutions to enhance the offering of a group of technology companies.
Through the initiative, we also support companies in hosting internship for design students as a vehicle to deepen the learning about design and forge stronger work-life connections between students and companies. Following the study projects, the participating companies are invited to further explore the results – and/or explore new opportunities for design within their organization – with the participating students and facilitate support for the internship periods with the assistance of leading design agencies who provide professional support during the internship period.