Department of Industrial Engineering and Management

Introduction to Product Management

"Introduction to product management" is an open lecture-series, organised by Aalto University and leading product experts during fall 2023. The lectures were recorded and now available here as a complete collection.

Product management as a role and a function

Product management is one of the most crucial competencies for startups and scale-ups. Combining customer needs and realities of production during fast growth call for a strong vision and ability to coordinate the requirements of customer needs, development, and business development.

"Introduction to product management" addresses product management as a professional role and as an organizational function. It introduces the tools and concepts that individual products managers can use to create and maintain coordination among the multiple stakeholders within design, marketing, business development and product development. It also introduces concepts to understand and evaluate organisations and their approaches and competences in product management.

Part 1: Product management

The key dimensions of the product

Three dimensions of product management: users, development, and business

Part 2: Product Organisation

Who and how does the product decision?

A snippet from a slide depicting product management organisation

Part 3: Product Leadership

How to develop product competence and foster thriving product culture?

diagram portraying aspects of product leadership

Developed with leading experts

Product management is a hot and wide topic, with a lot of noise and opinions around it. Ideas are either very specific and particular, or then it is just that "it all depends...".

This course cuts through the product management and gives you a basis to make sense of it. This course has been created and organised from the start with the leading Finnish product management experts. In addition to the this year's line-up, there has been double the amount of experts that have contributed to ideation, crafting, and structuring of the course.