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Assistant Professor Bianca Beyer receives the prestigious 2024 American Accounting Association Award

Published: 7.6.2024

Bianca Beyer and co-authors are the recipients of the 2024 AAA-AACSB-RRBM Award for Research Impacting Societal Challenges for their paper “How Does Carbon Footprint Information Affect Consumer Choice? A Field Experiment”.

Assistant Professor Bianca Beyer — Bianca Beyer. Photo: Aalto University/Linda Lehtovirta

The paper, written by Bianca Beyer, Rico Chaskel, Simone Euler, Joachim Gassen, Ann-Kristin Großkopf, and Thorsten Sellhorn, was first published online August 14, 2023, and in the March 2024 issue of Journal of Accounting Research. This AAA award (The American Accounting Association award), which is sponsored by the AACSB, will be presented to the authors in the form of unique glass art pieces, certificates, and a $5,000 prize at the Tuesday, August 13 luncheon during the 2024 AAA Annual Meeting to be held in Washington, DC.

Bianca Beyer is an Assistant Professor of Financial Accounting at Aalto University School of Business (Finland) and a Research Fellow at the German trans-regional Collaborative Research Center TRR 266 Accounting for Transparency, which aims to help develop effective regulation for firm transparency. In her research, she examines the effects of disclosure and transparency on the users of firm information, such as consumers and financial analysts, as well as issues revolving around corporate governance and CEO compensation. Prior to joining Aalto in 2022, Bianca was a postdoctoral researcher at Humboldt University of Berlin. She holds her PhD in economics and business administration from the University of Oulu.

The AAA-AACSB-RRBM Award for Research Impacting Societal Challenges is given annually to recognize work based on its impact to society of responsible research in accounting. Responsible research is defined as research that produces both useful and credible knowledge addressing problems important to policy-setters, organizations, and society. Selected works must have been published in the previous three years. More information about this award is available online at https://aaahq.org/About/Directories/2023-2024-AAA-Committees-Task-Forces/Award-Committees/Award-for-Research-Impacting-Societal-Challenges/Award-Criteria.

New research: Labeling carbon footprint affects the choices of mass catering customers – and the labeling method matters, too!

A recent study conducted in Germany shows that customers in a student canteen choose low-emission meals when presented with the carbon footprint of meals. This effect was strongest when the information was color-coded in a traffic-light scheme and translated into environmental costs in euros. According to one of the researchers, these findings could also be relevant for Finland, where mass catering is particularly popular.