The world is changing at a pace like never before. Our focus of development is to build an outstanding creative community for new thinking. The actions we need to take to reach this include empowering an experimental culture by building the spaces and practices that encourage us to break boundaries and create novel perspectives. 

Radical creativity is one of the three cross-cutting approaches in our living strategy. Over the next years, we will invest in developing creative mindsets, capabilities, processes and spaces that support radical creativity.

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The other cross-cutting approaches

Solutions for sustainability

Entrepreneurial mindset