Johanna Frösén
Associate Professor
Associate Professor
E702 Dept. Marketing
Professor (Associate Professor)
Department of Marketing
Full researcher profile
https://research.aalto.fi/...
Email
[email protected]
Postal address
Ekonominaukio 1
02150 Espoo
Finland
Phone number
+358503132848
Honors and awards
Best Conference Track Paper Award
Award or honor granted for a specific work
Department of Marketing
Jul 2023
Reporting Marketing Performance: Exploring Practices of Leading Firms
Granted funding (public project funding)
Department of Marketing
Nov 2018
Data based marketing - Developing a strong analytical capability to support marketing decisions in SMEs
Granted funding (public project funding)
Department of Marketing
Nov 2020
Publications
The impact of Janus fit brand extensions on perceived brand innovativeness
Wuraola Oluwabukola Falana, Jaakko Aspara, Johanna Frösén
2024
Journal of Business Research
Marketing through the eyes of senior management: Insights from Fortune 500 reporting
Johanna Frösén, David W. Stewart
2023
Journal of Marketing Theory and Practice
Do not settle for simple assessment: the effects of marketing metric uses on market-sensing capability
Xiaoning Liang, Johanna Frösén, Yuhui Gao
2023
European Journal of Marketing
Analytical Capabilities and Firm Performance in Business Networks
Valeria Penttinen, Johanna Frösén
2023
Shared analytical capabilities in business networks
Valeria Penttinen, Johanna Frösén
2022
Industrial Marketing Management
An interpreted review of the history of Finnish marketing research
Johanna Frösén, Mikko Laukkanen
2020
Henrikki Tikkanen - 50
Examining the link between marketing controls and firm performance
Xiaoning Liang, Johanna Frösén
2019
Journal of Business Research
Customer orientation as a multidimensional construct: Evidence from the Russian markets
Maria M. Smirnova, Vera A. Rebiazina, Johanna Frösén
2018
Journal of Business Research
Development and impact of strategic marketing – a longitudinal study in a Nordic country from 2008 to 2014
Johanna Frösén, Henrikki Tikkanen
2016
European Journal of Marketing
Effective forms of market orientation across the business cycle
Johanna Frösén, Matti Jaakkola, Iya Churakova, Henrikki Tikkanen
2016
Industrial Marketing Management