Oscar Ahlberg
Doctoral Researcher
Doctoral Researcher
E702 Dept. Marketing
Full researcher profile
https://research.aalto.fi/...
Email
[email protected]
Phone number
+358505699703
Publications
Marketing and the theatre of the absurd
Jonatan Södergren, Oscar Ahlberg, Mattias Hjelm
2024
Marketing Theory
Bleak signs of our times: Descent into ‘Terminal Marketing’
Oscar Ahlberg, Jack Coffin, Joel Hietanen
2022
Marketing Theory
The ‘dividual’ is semiocapitalist consumer culture
Joel Hietanen, Oscar Ahlberg, Andrei Botez
2022
Journal of Marketing Management
The haunting specter of retro consumption
Oscar Ahlberg, Joel Hietanen, Tuomas Soila
2021
Marketing Theory