Programme Attractiveness is one of Aalto University's four joint strategic development actions in the field of learning. The initiative was launched in 2016 and it will last until 2020.
The goal of the Programme Attractiveness initiative is to enhance the attractiveness of Aalto University's degree programmes. During the project, concrete tools are created and developed to help the degree programme managagement to monitor the performance, evaluate the content and to enhance the quality of the programme. The initiative aims to learn what makes our programmes attractive and helps the programmes by piloting and developing tools for student recruitment, marketing and admissions. The programmes are also encouraged to collaborate and to share best practices in order to become and stay attractive.
The project organization consists of a core team and two working groups. One of the working groups focuses on the content and quality of Aalto University's degree programmes and the other one focuses on issues related to student recruitment, marketing and admissions. Each School has a representative in the core team and in one of the working groups. Members of the two working groups also include specialists from Aalto's service units.
Further development of the programme management tools
Continuous communication of recommendations for student recruitment and marketing actions
Do you want to study in the Nordics in Finland? At Aalto University science and art meet technology and business. We believe in the power of curiosity and encourage our students to explore the unknown as well as to learn and do things in a whole new way.
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Aalto University Learning Services (LES) is responsible for all services which facilitate the smooth progression of studies at the university.
Aalto University's joint strategic initiatives in the field of education for 2016-2020 are Aalto Online Learning, Learning Challenge Aalto, Programme Attractiveness and Success of Students.
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Aalto University's joint strategic initiatives in the field of education for 2016-2020 are Aalto Online Learning, Learning Challenge Aalto, Programme Attractiveness and Success of Students.
The goal of the initiative is to enhance the success of students by advancing study support, teaching and learning services and focusing support.
We offer services, events as well as information and inspiration for designing future-proof and work-life relevant education! The Learning Challenge Aalto initiative operates under the Teaching Lab brand.
Aalto Online Learning improves education through online and blended learning approaches from 2016. In 2022 it moves its operational approach from supporting solo-pilots to research and development of production pipelines for MOOCs, 360 environment and educational games.