Otakaari 2: Marsio and Kide
Building of Marsio & Kide began in February 2022, to be completed in 2023-2024
Otakaari 2A is approximately 6,500 brm2 of state-of-the-art multifunctional space for teaching, research, art projects, productions, events and visits. All the spaces in this building utilise digital creative media technologies in a plethora of ways.
Construction began at the end of February 2022, with a plan to open the doors at the end of 2023. The building will serve the whole Aalto university and our key stakeholders, providing a platform that enables radical creativity, experimentation, and novel thinking. The key areas for teaching and research are virtualization (human & environment), visual computing, computer games, AR/VR/MR/XR applications, user-experience, AI in design and art & future cities.
We are looking for an iconic name with a global audience in mind, something that would bring alive the special characteristics of this building described above and in the walkthrough below. Ideally, it would be an easily pronounceable name that would work quite universally, taking into account the diversity of our community and stakeholders. However, the suggestions can also include separate Finnish, English and Swedish name options.
This naming competition is open to everyone.
Submit your name suggestion(s), and a short supporting explanation describing the inspiration for your choice (up to 200 words), through the form at the end of this page at the latest by the end of day on 10 May 2022. Late proposals will not be considered.
If the proposal is submitted jointly by several people, please only add one contact person in the form. If you feel especially creative, please note that one person may submit several proposals. All contact information will be removed before submitting the proposals for the jury review so that the suggestions can be judged anonymously.
The winner of the competition will have the honour of naming our state of the art new building, and will also receive an iPad 10,2” as a prize*. In the event that 2 or more entrants submit the same winning name, the judges will choose a winner based on their preferred written explanation behind the name.
*) Aalto University reports and pays the lottery tax. If necessary, the prize can be delivered by post, but only within Finland.
Naming competition is open for entries for 2 months (10 March – 10 May 2022). All the entries will be reviewed by the appointed jury during May 2022. Maximum of top 3 suggestions will be presented to the president and the communication’s director to make the final review and decision**. The winning name and the person who made the winning suggestion will be publicly announced in September 2022.
**) The winning name must not infringe already registered or established trademarks.
Members of the naming competition jury will choose up to three (3) name suggestions for final decision:
Please send questions about the competition to the competition coordinator Anastasia McAvennie ([email protected]).
The answers to the questions that would benefit all the participants will also be added to the competition website, so please check the site regularly.
Building of Marsio & Kide began in February 2022, to be completed in 2023-2024
Otakaari 2A and 2B construction will start during February.
Building Otakaari 2A & 2B begins in January 2022, construction to be completed by summer 2023
The competition is open to all for the first time. Competition time is 10 March - 10 May 2022