About
The Salesforce native Event Management Tool has recently been taken into use at Aalto University. The tool allows users to create event webpages, collect registrations, and send marketing and transactional emails. It offers multilingual support and integration into Aalto's event calendar on aalto.fi and our main CRM system.
Create event webpages
The users can select between four different layouts and several ways to add content. This allows event organisers to create simple or complex event webpages, based on the nature of their event.
The Simple UI can be used to make a simple one-page registration webpage, while options such as Full-Width, Dynamic, and Tabbed UI enables the users to create complex setups with information about sessions/programmes, speakers, sponsors, etc.
Collect registrations
The event tool allows event organisers to collect registrations for free and paid events. The users can add several different ticket types, limit the availability of added tickets, create automated waitlists, and gather information about attendees with different forms.
Collecting registrations is not mandatory, therefore the event tool can be used to create and host informative web pages. By using different settings and CSS options, it is possible to change the visibility of different components on the page.
Send marketing and transactional emails
The tool has a built-in email-sending service that enables the event organisers to send out marketing and transaction emails. Email such as "Save the Date" and "Invitations" can be used for pre-event marketing, while transactional emails (confirmation, welcome email, survey) can be sent to the attendees after they register for your event.
Multilingual support
Event pages can be created/translated into English, Finnish, and Swedish.
Integrations
The Event Management Tool is integrated with Aalto.fi event calendar and lift-ups of events are possible on any Drupal page. The information about events, event registrations, and contacts is imported to Aalto's main CRM system (Dynamics 365).
