Structure of studies
Marketing is organised by the School of Business and comprises a total of 120 ECTS credits. The two-year programme consists of:
- Programme studies (85 ECTS), which includes Master’s Thesis (30 ECTS)
- Elective studies (35 ECTS)
Students have the opportunity to complete the minor studies (24 ECTS) at Aalto, at another university in Finland, or at an official exchange programme partner of the School of Business abroad.
The programme emphasises the process of applying theory to real-world problems. It combines analytical rigor with a creative mind-set, while also maintaining a humanistic, consumer-centric and practical perspective. Furthermore, it develops problem-solving, teamwork, and communication skills. These skills are acquired through a diverse set of study methods that include interactive lectures, group and independent work, and real-life case studies.
The curriculum spans topics including global trends like digitalisation, globalisation and the circular economy. The courses consider these topics from a broad marketing perspective that includes consumer culture, creativity, analytics and strategic management.
For students interested in a career as a researcher, the academic rigour of the programme ensures our graduates are well-positioned to apply to leading doctoral training programmes across the world.
Students define their Personal Study Plans (PSP) at the beginning of their studies and have the opportunity to discuss their study choices with their academic advisor. The primary purpose of PSP is to ensure that the studies support the student’s interests and are completed in a logical order.
See the curriculum and all courses.